Saturday, November 9, 2013

Online Survey tools : Collect Survey Online for Free

Hey Guys ! Once again I come across a very nice website . It is a very popular website for collecting Surveys Online.

Here, you can create your own online Questionnaire very easily & quickly with the help of readymade questionnaire Design tool. Also, very easy methods are available for online distribution and sharing of your Questionnaire. Over and above this, website also provides you powerful Analytical tools for analyzing the answers. Do go through one short video at the end of this blog on how this tool works

Good thing about this website is that it provides very user friendly easy-to-create questionnaire Design tool. You need not be master of any Market Research subject. You need not remember various types of questionnaire. This Design tool will make your life very easy.

On this website, you have number of options to collect your answers online i.e. through sharing separate Link, Email, Website embedding and through Facebook.

Execute all this in three simple steps;


Step 1 : Design Survey

Step 2 : Collect Responses

Step 3 : Analyze Results

You can also upgrade to Premium services for extra features 

Do watch this short video for more clear understanding of this Tool.

Monday, May 6, 2013

Set up Online Retail Business: Learn How to Collect Payment Online

Did you ever Dreamed of Starting your own Retail Store in India? Did you ever dreamed of moving out of your current boring job and starting your own Retail business instead? Did you ever think of running your own business from home? I am sure that after making all the cost calculations, you must have burned those Business Plan Documents and cancelled the plan of dreaming anything like that in future. Am I right?

Given the very high cost of real estate, human resource, inventory and stringent local rules, regulations & taxation; thinking of retail in India is really a nightmare. No wonder why India ranks 132nd on the ease of doing business^1. And after making all these efforts how much customers can you expect per day, 10? 15? 20? Are these numbers enough to cover your big real-estate cost?

What if, I tell you that you can open your retail store on the Internet with less than 1/10th of the cost of your physical retail store? What if, I tell you that you can open your store without having a single inventory in your warehouse? What if, I tell you that you can run your retail business from home?

ONLINE BUSINESS is the answer to all your problems.

More than Rs.46,000/- crores is the size of E-commerce market in India^2. With more than 130 million Internet users, India is ranked 3rd in the country wise total number of internet users. Not only that, this number is growing at the average rate of around 25%. ^3

 Now, you will say that, I have read many articles about online retail business opportunities so I know better than you hence just cut the crap and come to the point and tell me “How can I collect payment online? How can I manage payments coming from various bank accounts? How can I manage payments comings from various instruments such as Credit card, Debit card, Cash Cards? Do I need to tie-up with each and every individual bank/institution? How can I tie-up with so many banks in India? Who will take responsibility of security of complete transaction? Who will ensure that the payments are properly credited to my accounts? What if, my customer doesn’t have Credit cards? What if, my customer doesn’t have account with particular bank? And How will I manage fluctuating different currency in different country?

Is there any single solution to all these questions?
Answer is Yes. ‘Online Payment Gateway’ is the solution to all your questions.

 ‘Online Payment Gateway’ is the Third Party Collector for your website. If you have a website and if you want to sale your goods online through online order booking & payment collection method, then there are professional companies who do all the payment collection activities for all types of Credit Card, Debit Card, Net Banking, Cash Card and Mobile Payment transaction validation for you.

What is Payment Gateway?
A Payment Gateway is a software program integrated to a Merchant's (Seller’s) website by Third Party Collector i.e. Payment Gateway provider (Say for example by XYZ Ltd.) to transmit transaction data for authorization and settlement. 
When customer places an order online, and goes further to make payment, this Payment Gateway software will ask and collect customer’s bank account details from the customer and securely transmits this transaction data to Third Party Collector (XYZ Ltd.) for authorization and settlement. Third Party Collector’s system further securely transmit payment data such as customer’s bank account & password details to customer’s bank/institution’s system for Validity, Authorization and Settlement. After the confirmation from customer’s Bank/Institution’s online system, the transaction is Approved and the amount is credited to your (Seller’s) account*. Generally this process gets complete in 15-20 seconds.

With the help of this software system and service, Merchant (Seller) gain the ability to perform real-time Credit Card authorizations from a web site over the Internet. 

Hence you need not remain present at the time of transaction. This company and its software system (in your website) will handle complete transaction on your behalf.

What does this Payment collecting companies (Third Party Collector) do?
These companies are link between you and your customer. These Companies provide complete, simple and secure online Payment Gateway service and e-business solutions, with real time Credit Card, Debit Card, Net Banking, Cash Card and Mobile Payment transaction validation. This enables your website to transact and accept payments online and in real time. Generally they accept payments from all major Credit/Debit cards, Cash cards, Net banking, and now a day, even payment through mobile phones. So even if your customer doesn’t have Credit card, he has many other options available for the payment.

So now, you just need to sit back and these companies and their software system will handle the complete transaction for you. You do not have to go to every bank/institution for payment validation. Online Payment Gateway provider’s online system will do the same for you.

Quiet interesting, Right?

So now the question that comes to your mind is ‘What about the Cost, buddy?’

How do these Payment Gateway providers charge?
For their service, ‘Third Party Collector’ companies take Service Charge [often referred as Transaction Discount Rate (TDR)], which is a fixed percentage of your Sales amount depending on the instrument used. Hence for example, if you sale goods worth Rs.1,000/-. You need to pay fixed pre-decided percentage (say for example 2% for credit card and 5% for Debit card) to this company.
Here, this Third Party Collector company (XYZ Ltd.) will collect Rs.1,000/- from your customer on your behalf and remit you the sales amount after deducting his commission. So in our case, he will transfer Rs.1,000 less Rs.20/- [2% x Rs.1,000/- (assuming he pays through Credit card)] i.e. Rs.980/- in your account with XYZ Ltd..

Rate and other charges differ from company to company depending on their various available subscription plans.
Here is one example of Subscription Plans available for setting such system/facility with company XYZ Ltd (Third Party Collector). This will give you a basic idea of how it is calculated/charged.

XYZ Ltd. (Third Party Collector)

Plan A
Plan B
Plan C

Set-up fees [onetime, non refundable]

Transaction Discount Rate (TDR)
MasterCard / Visa / Diners Club
Credit Cards
5.5% *
3.5% *
2.5% *
Debit Card
1.25% *
1.25% *
1.25% *
Net banking
4% *
3% *
2.5% *
American Express / JCB /
Cash Cards
5.5% *
4% *
3.6% *
A.S.U.C. ***
(Annual Software Up gradation Charges)
(Applicable on 1st April, every year)
1200 *
(Waived for 1st Financial Year) *
2400 *
3600 *
Payment through Phone
0.5% over and above the
Credit/Debit/Cash Card TDR charges
across all schemes
0.5% over and above the
Credit/Debit/Cash Card TDR charges
across all schemes
0.5% over and above the
Credit/Debit/Cash Card TDR charges
across all schemes
* Taxes as applicable will be levied extra on set up fees, ASUC and Transaction Discount Rate (TDR)

If your business is new and not price competitive than you may start with Plan A, and as slowly business progresses you can upgrade your plans. Depending on the subscription plan chosen, you need to price your product as Transaction Discount Rate (TDR) will vary from Plan to Plan, and finally it will affect your profitability.

How payment system works in case of foreign transaction? ^4
Generally, you can mention the price of the product in other currency too but at the end of the day your Third Party Collector (XYZ Ltd.) will convert this amount to INR only. You need to check with your Third Party Collector on ‘How foreign currency amount is converted for billing the customer’, as Seller also has to comply with RBI rules, Duty draw back rules and other Income tax rules & regulations.

RBI insists that Merchants in India settle transactions in INR only and the respective banks give a foreign exchange inward remittance certificate (F.I.R.C.), which Third Party Collector (XYZ Ltd.) will provide you. This takes care of the Income Tax part of things, to enable you to claim exports benefits under section 80 HH of the Income Tax Act.

Third Party Collector (XYZ Ltd.) will issue you a FIRC (Foreign Inward Remittance Certificate) for all overseas transactions done. Generally, this will be issued on a quarterly basis. A small documentation fee may be levied depending on Third Party Collector’s policy.

This is how you can now easily run and manage your online business by leaving all your payment collection worries with these Payment Gateway service providers at nominal cost.

Hope this article has given you the basic idea of Online Payment Gateway system and its benefits. Kindly let us know your views and comments on the same.

Thank You.

Source links:

* Payment crediting process, time and terms vary from company to company depending on their Business policy, Goods delivery term to final customer, Mode of payment, etc.

Tuesday, February 12, 2013

Cost of Advertisement on T.V. in India

Here is another interesting blog article which I have come across on the Internet. This article matches the type of information I want to share with my readers.

According to the FICCI -KPMG Report (2011), India has almost 138 million TV households and cable connections/ direct-to-home (DTH) penetration has reached close to 80%. Television Audience Measurement (TAM) ratings state that, the television and broadcasting industry has seen an upsurge of almost 100 million viewers in 2010 to reach a total of 600 million viewers. This is very much Self-Explanatory. India is watching and thus, TV advertisement has become the easiest medium to reach a larger population surpassing all age, gender, geographical location and other demographics. Here we have given a brief overview of television advertising in India and its cost implications.

There are two main components of cost associated with advertising through television: Cost of film making and cost of advertising. Here we have taken a real example of a television commercial. The cost may vary depending upon products or services, leading actors involved and type of commercials.
Cost of Film Making:-
The cost of making a TV advertisement is explained in the following figures:
  • Equipment – Around INR 20,000
  • Crew – INR 60,000
  • Production – INR 1,00,000
  • Miscellaneous(Travel,etc) – INR 50,000
Generally, the cost of making a commercial should be around 10-20% of the total cost of advertising. So many brands tend to spend more on the frequency of ad impressions than on commercial creation.
Cost of Advertising:-
There’s another cost that the advertisers have to incur. That is, the cost values of per 10 second advertisement show on TV. The Cost of Advertising is influenced by the following factors:
  • Time – The airtime on Weekdays are more affordable than weekends, while, the prime time slots are more expensive than late night slots. For that matter, the airtime becomes more expensive during seasonal periods like Christmas, Holi, Diwali, New Year, etc.
  • Channel – The highly selective target audience can be reached with the help of the selective digital channels. A little bit of research based on the channel figures helps the advertisers to book their slots and the difference in cost exists on the basis of popularity of the channel and the TV shows.
There are basically two types of commercials – Branding and Immediate Response. Branding commercials are more expensive to produce and needs to be broadcasted frequently, while, an immediate response commercial encourages quick action from its viewers in terms of calling on a number which is generally slotted for late nights.
This can be explained further with some statistics. The regular advertisers on TV such as HUL or P&G pay Rs. 75,000-80,000 on primetime for a general entertainment channel, while an occasional or seasonal advertisers shell out almost around Rs.1.2 Lakhfor the same spot.
According to a Latest report(2012):-
Big Boss: Ad Rates – Rs. 3 crore per 10 second, Title Sponsorship – 35-40crores
KBC: Ad Rates – Rs. 3.75 crore per 10 second, Title Sponsorship – 20-25crores.
According to a KPMG Report, in 2010 advertisers have spent more than Rs. 10,300 crore on television media and are expected to grow at a compounded rate of 16% up to Rs. 21,400 crore.
Top 10 TV Advertisers
%Share in 2010
Hindustan Unilever Ltd.
Reckitt Benckiser (India Ltd.)
Cadburys India Ltd.
ITC Ltd.
Coca Cola India Ltd.
Proctor & Gamble
Colgate Palmolive
Smithkline Beecham
Source: TAM AdEx
TRAI’s Regulation On TV Advertisement:-
The Telecom Regulatory Authority of India in 2012, capped the duration of advertisements on television at 12 minutes per hour and this has sparked off a huge debate. As this would mean, broadcasters could not basically depend much on advertising revenues and would have to increase per second advertising rate to earn enough income. Marketers are already squeezing channels to compensate for the same. Television advertising is already considered to be overpriced and there should be some rationale in pricing as this might drive away the advertisers. Infact, this could eventually lead to a compromise on the quality of the content.
STAR has already increased its ad rates by 20% and other major TV broadcasters like Zee and Color are looking forward to a raise in ad rates by 10-20%.(Report of 2012)
But, some are of the view that the increase in ad rates would not deter advertisers to pull down from the TV media. It has been reported that, some of the top Indian TV channels demand up to Rs. 3.5 lakh for a 10 second spot during primetime. When calculated, it comes to roughly Rs. 2 per 1000 viewers which is extremely cheap.
Television is here to stay and the advertisements will continue to increase as it’s the medium which reaches the larger mass. Even an increase in ad rates is not going to deter the advertisers to invest more in television advertising as it will continue to be profitable for years to come.


Tuesday, February 5, 2013

Choosing Color for your Brand

I came across a very interesting article 'A Guide to Choosing Colors for Your Brand' on

I thought I should share it with you guys.


A Guide to Choosing Colors for Your Brand

\""One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
If you own a color in your industry, this color will symbolize your product. This can act as a great identifier. For example, if you sell physical goods, your packaging will stand out from the competition. The color will also be recognizable on any promotional media and your logos.

Where to start?

There is a great new tool which can help out with color selection calledCymbolism. It’s an interactive survey of color and word associations. Every page loads a new word, for which you have to select a color you feel best represents it. The results are then aggregated and you can see most popular associations either by color or by word.
To help you select the right color for your brand I’ve aggregated the results from Cymbolism, and also provided examples of logos that use each color:
These aren’t the top ten words that represent each color, these are just the words that happened to have been entered and processed by Cymbolism and came out on top. Having said this, the sample size is quite large and the selection should give you a decent indication of what a color stands for.
I’ve also included some multi-colored examples at the end. Some brands choose not to associate themselves with one color. Instead of two or three colors, they choose four or more. This represents variety. This makes sense for brands that are platforms or marketplaces as they host vast amount of different applications or goods.
There are also two more colors that haven’t made it on the list: black and white. These are arguably not even colors, and they will go well with pretty much everything you choose. White you probably shouldn’t use because you won’t be able to print the logo on white paper unless the white is used on a darker background. Black is a good complementary color to use and a lot of brands choose to have the text set in black because it is neutral and serious.

How to select your color

Look through the table above for a quick overview of what each color stands for. Some questions to ask yourself:
  • What color represents your brand's personality?
  • What color suits the characteristics of your product/service?
  • What color does your competitor(s) use?
Colors aren’t tied to any particular industry — though some may be better suited for some services/products than others. You should aim to pick a color that will represent your brand’s personality best. One that will give your customers the right impression the first time they see it.
You aren’t limited to one color. Some brands like eBay choose to go with many colors to represent variety — but you can also choose a couple of colors that work well together.
Consider differences in cultural interpretations of your color. For example in the Western world, white is considered the color of purity and peace, however, in some parts of Asia white is the color of death. Make sure the color you select will give the right impressions in the markets you’re present in.
Pick a color opposite to that of your main competitor. The color of your main competitor is probably the most important point to consider. If you’re the first in a new industry or market segment, then you have first picks. Choose the color that represents your product and its personality. If you’re second, then that first choice may already be taken. Instead of picking the same or similar color, pick the opposite. Pick blue if your competitor has red, pick purple if they have yellow, etc. A brand’s strength lies in its ability to stand out. Picking the same color to that of your key competitor makes you a me-too product. Instead, you want to separate yourself from the competitor, you want to show that you’re different.
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